The subject will be presented in the perspective of a marketing man who has the expertise on its different aspect, such as: market study, market strategy, pricing, product, packaging, location, promoting, market segmentation, market positioning and the like. It is also tide up with product development and business promotion whether the business firm is dealing with actual goods and services. A simulated scenario will be created throughout the semester where the inception of the business idea of a production/service is first introduced, tested in the market and finally packaged together with the different methods used in order to capture a share of the market against competitors who are already in the fields and have carved a share in the market. Credit 3 units; 3 hours a eek; 54 hours